The main users that would visit Megasuits.com would be men with middle income that need suits, but can’t go to the higher end department stores to purchase them at full price. Right now, the website design speaks to a very cheap audience and doesn’t put forth the feeling of classy as a suit website should. I feel the website should be designed as though you’re buying a high end department store suit at a lower price rather than buying a cheap, knock off suit that won’t last long and won’t look as good.
Initial thoughts are the website is too busy. There should not be so many photos of suits, it is way too overwhelming. There are two navigation bars that seem to be the same, only one has sub-navigation. There is also a flash banner ad at the top of the page that distracts from everything else and the logo is not even big enough to over shadow it. At first glance, it looks like there are two search bars at the top of the page, but in fact one of them is a search bar and one of them is to sign up for a membership. These need to be more distinct so users know which one they want to use. There is nothing classy about the color choices either.
Basic improvements can be made such as creating one simple navigation bar with the ability to roll over and see the sub-navigation. This will clean up a lot of the business. Also, instead of having a homepage with multiple photos of suits, the site will include a slideshow that will be the main focus to highlight new suits, sales, etc. The flash banner has to go and everything they’re trying to highlight there will instead be in the slideshow. The search bar will be made more obvious and the membership bar will be placed in a different spot, possibly next to the sign in link, so it’s clearer to the user which function is which. Finally, as you get to the secondary pages, it’s important to know what pages you’re on, so making sure there is some kind of highlight to know where you are and a clear path back to the homepage is very important and will be included.
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